The Daily Escape:
Autumn in full, near Hopkinton MA – 2018 photo by Karen Randall
We’ll know soon whether all the money and energy spent on the 2018 mid-terms have produced a good outcome for the Dems, or for the Republicans.
And what is the Democrats’ closing argument? The “closing argument” is a cliché for the final messaging of every campaign. Many voters only tune in for the last few days before Election Day, and candidates make closing appeals to those newly opened ears.
The plan for the Democrats’ closing argument, as Carter Eskew says in the WaPo:
Run on issues such as health care, especially the Republican threat to not cover preexisting conditions, to win over independents, and then to rely on President Trump’s daily outrages to stoke Democratic turnout. I am sure that Democrats all across the country have millions of polling cross-tabs that show that the best way to build a winning coalition is not by attacking Trump, but by presenting solutions that help “everyday Americans.”
There is some logic to what Eskew is saying. Yesterday, we showed polling from the Kaiser Family Foundation about the top issues for Democrats, Republicans and Independents. Here it is again:
The top issues for Dems align with the top issues for Independents, but not with Republicans. A report by the Wesleyan Media Project, which tracks political advertising, supports both the Kaiser survey and Eskew’s viewpoint:
Trump came up in just 10% of ads from Sept. 18 to Oct. 15 — and only 5.5% of them were negative. That’s by far the lowest proportion of attack ads against a sitting president since the 2002 midterms, when George W. Bush’s soaring popularity after 9/11 made him off-limits for Democrats.
Dems have downplayed dislike of Trump in favor of a closing argument focused on health care, taxes and protecting entitlements. The Wesleyan article suggests why Democrats have chosen to focus on the issues voters care most about, rather than on Trump: Dems think that likely voters have heard enough about Trump, and have made up their minds about whether or not they buy him, or his closing argument.
Meanwhile, Brian Stelter wraps up Trump’s closing argument for the midterms:
— Fear the caravan
— Hate the media
Trump is saying that a vote for Republicans is a vote for Trump, while a vote for Democrats is a vote for higher taxes, open borders, recession, and socialism.
So the question is, do the Dems have a winning closing argument? More from Eskew:
Democrats need to urgently remind their base and independents of the deeper and more emotional stakes of this election. They need to show their base and potential converts that there is a way to convert anger, malaise and resignation about Trump into an affirmative and liberating action.
To win a majority in the House next Tuesday, and have any chance of winning the Senate, Democrats need to raise the stakes of this election higher than simply who better preserves protections for preexisting conditions.
The stakes are very high. If the Dems fail to take back the House, the GOP and Trump will be emboldened to attack Social Security, Medicare and Medicaid. The Democratic Party should act like those programs are already in play.
With the midterm elections only a few days away, those are the closing arguments from Democrats and Republicans.
Mazlow’s hierarchy of needs will probably decide the mid-terms. Fear for survival and hate of those threatening it are what Trump is using to motivate his base. If you are betting person, take hate. Hate doesn’t always win, but in today’s America, it usually covers the point spread.
If you doubt that, try naming a single compelling emotion that comes to mind when you say “Democratic strategy.” When the NYT is putting photos of the “migrant caravan” on the front page above the fold every day, you’ve got to wonder what the Democrats are thinking.
While Trump inflames the immigration issue, Dems are ducking it. They are refusing to clarify how the US should deal with the caravan when it arrives, except to say that kids shouldn’t be in cages, which is an easy answer.
Should we let the illegals in or not? A few Dems say abolish ICE, but that’s a losing argument. The Party leaders instead change the subject to health care.
Is refusing to be drawn into the caravan debate part of a winning closing argument?
If it isn’t, Wrongo’s message to Democrats is: Reform the party, kick out the dinosaurs, build a platform that truly helps the people.