Social Media – The Wrongologist

Saturday Soother – May 27, 2023

The Daily Escape:

Milky Way, Monument Valley Navajo Tribal Park – May 2023 photo by Hasanur Khan

The WaPo’s Paul Farhi writes about “The looming existential crisis for cable news”:

“As recently as 2016, when Trump was narrowly elected president, just over 70% of all households with a TV had cable or satellite TV subscriptions. Today the figure is just under 40%, according to S&P Global Market Intelligence, a research firm.”

And it’s dropping fast:

“During the first quarter of 2023, another 2.3 million customers (or 7% of the total) cut the cord to traditional cable…the number of homes receiving TV via cable is now about the same as it was in 1992, when the industry was still on the rise.”

So, what does this mean for the Cable TV industry? Last year, the licensing fees collected by the six biggest cable news networks (Fox, CNN, MSNBC, CNBC, Fox Business and HLN) amounted to just over $4 billion. Advertisers added another $2.6 billion.

Farhi quotes Alan Wolk, a veteran advertising executive and media consultant:

“Cable news is dying….Not because it’s become irrelevant, but because the medium it lives on, cable TV, is dying.”

He predicts that cable could:

“…for all intents and purposes, disappear within a decade”.

The popular cable networks are profitable, largely because of how pricing works in the cable industry. The financial foundation of cable news isn’t advertising but the license fees that cable-system operators pay for the right to carry them. Regardless of whether a cable subscriber watches Fox, CNN or MSNBC, their monthly cable payments fund those companies.

The day could soon come when the exodus of cable subscribers leaves cable operators unable to pay the hefty license fees that those cable companies now command.

The cable industry sees what’s coming. They have all tried to distribute programming via streaming apps, YouTube channels, podcasts, and social media platforms in an effort to meet the cord-cutters where they are.

Yet so far, no news app comes close to matching cable in popularity and profitability.

Alan Wolk thinks cable news will have a particular problem in crossing the bridge to streaming: The median cable-news viewer is in their 60s and is resistant to new technologies.

The trouble signs are there. Viewers of the cable lineup other than news has sagged over the past decade as younger viewers have deserted cable. USA Network, once the most popular cable channel, has lost 75% of its nightly audience over the past 10 years. FX is down 68%, while the History Channel is off by 65%.

So what does this mean for US politics? Kyle Tharp posts weekly political advertising statistics on new media:

“…political advertisers spent just over $6.6 million on Facebook and Instagram ads last week…. For the fourth week in a row, the Biden campaign was the top-spending political advertiser nationwide on Facebook and Instagram. Their team continues to lean heavily on the platforms for growing their network of grassroots donors…..Political advertisers in the US have spent around $800,000 on Snapchat advertising in 2023.”

Tharp reports that DeSantis’ campaign launch video was heavily watched across all social media:

“On Twitter, the video received 23.8 million impressions…. compared to 2.9 million impressions for Tim Scott’s…launch video, and 9.1 million impressions on Nikki Haley’s…launch video…..Joe Biden’s launch video received 44.8 million impressions. The [DeSantis] video also received 125,000 views on Facebook, 1.9 million views on Instagram, and 236,000 views on Rumble. It’s a strong showing by any measure.”

(An “impression” is how many times it was displayed or had potential “eyeballs” on it.)

When you learn that Trump’s CNN town hall attracted an audience of just 3.3 million viewers, It’s clear that social media is already a major competitor to cable for the political class.

OTOH, if cable news goes away, how will Wrongo get his daily diet of pharmaceutical commercials?

That’s enough for this week. It’s time to forget about the “groundhog day” feeling that you get with the news bunnies constantly talking about the Debt Ceiling. It’s time for our Saturday Soother.

Here on the fields of Wrong, the baby bluebirds have fledged, and you can see them flying from tree to tree. We seem to be in for about 10 days of warmth and sun, with no rain in sight. People around here will soon need to choose between watering their plants and having a full well.

So grab a chair outside in the shade and put on your sunglasses. Now watch and listen to Dvořák’s “Piano Trio No. 4 in E minor, Op. 90 (the “Dumky”)”. Dvořák completed the trio in February 1891, and it is among the composer’s best-known works. The term Dumky is Ukrainian. It refers to epic ballads.

Here the Dumky is performed in the Herbst Theater, San Francisco in 2008 by the Beaux Arts Trio, with Daniel Hope on violin, Antonio Meneses on cello and Menahem Pressler on piano:

Saturday Soother – April 23, 2022

The Daily Escape:

North Landing River, near Virginia Beach, VA – April 2022 photo by Erik Moore

Our media ecosystem is overwhelming us. Some of the information is accurate, some is bogus, and much is intentionally misleading. And that’s a deliberate strategy. While it didn’t originate with Steve Bannon, he perfected it with his thought that:

“…the Democrats don’t matter….The real opposition is the media. And the way to deal with them is to flood the zone with shit.”

This is why the ongoing cultural war works so well for Republicans. There’s always some petty war going on between the Parties that’s stoked by the media. And it’s almost always about cultural issues since Republicans really don’t have a policy platform, and don’t want to go against large corporate America. When you go against corporations, you lose the money needed to get elected.

But we should see the big corporations as our common enemy. Time Magazine has an article about how overtime pay has disappeared:

“If it feels like you’re working longer hours for less money than your parents or grandparents did, it’s because you probably are. Adjusted for inflation, average hourly wages have actually fallen since the early 1970s, while average hours worked have steadily climbed. American workers are increasingly underpaid, overworked, and overwhelmed.”

One reason is the loss of overtime pay:

“If you’re under the age of 45, you may have no idea that overtime pay is even a thing. But…middle-class workers used to get a lot of it….That means that [for] every hour you work over 40 hours a week you work for free, contributing…a giant pool of free labor that modern employers have come to expect and exploit. Profits are up, real wages are down, and income inequality has soared to its highest level since the Gilded Age.”

Overtime pay was one of the great New Deal reforms. It was a core provision of the Fair Labor Standards Act (FLSA). The FLSA set the minimum wage at one-half the median wage and the overtime threshold at three times the minimum—an amount equal to 1.5 times the median wage.

But both the minimum wage and the overtime rules began to change in 1975, and rising income inequality since 1975 is responsible for a $50 trillion upward redistribution of wealth and income from the bottom 90% households to those in the top 1%. Here’s a chart showing the impact of losing overtime. Productivity goes up, but is completely decoupled from income:

Source: chartr

The Economic Policy Institute has a tool called “Company Wage Tracker” that allows you to select any big corporation and see what percentage of their employees make below a certain wage. For example, it shows that 51% of Walmart employees earn below $15/hr.

The NYT wrote about Mary Gundel, a manager at a Dollar General store in Tampa, FL who was fired for speaking out about the chain’s policies regarding overtime and short-staffing:

“The store used to have about 198 hours a week to allocate to a staff of about seven people….But by the end of last month, she had only about 130 hours to allocate….With not as many hours to give to her staff, Ms. Gundel often had to operate the store on her own for long stretches, typically working six days and up to 60 hours a week with no overtime pay.”

Ms. Gundel was working 60 hours a week and making $51,000 a year. That means she’s making only a little more than the minimum wage. Dollar General is one of the most profitable retail chains in the country.

Prices are going up everywhere across America, and corporations are making proportionately more income. This is what the Democrats should be focusing on, standing up for workers, doing what is right as opposed to groping for answers to the Republican’s culture war issues.

There’s plenty that’s wrong in America. But what’s wrong doesn’t see the light of day alongside all of the pissing contests about Critical Race Theory, or predator grooming or LGBTQ issues. These are ginned-up to make sure you won’t pay attention to what’s really going on.

Something seems to be brewing. We’re seeing halting attempts at unionization at Starbucks and Amazon. Those employees want a better life; they want to have a seat at the table about the future of the company.

We need to remember that without the “essential workers” the country grinds to a halt. We need to support those who try to organize. We need to wrest some economic power away from politicians and big businesses. And finally, some faceless people who are sick of being wronged are trying to do just that.

Enough for another week. It’s time to let go of the news. It’s time for our Saturday Soother. On the Fields of Wrong we’re preparing our vegetable garden, although it will be a few weeks before it’s warm enough for the plants to survive. We had an overnight temperature of 32° earlier this week.

Now, grab a seat by a large window and listen to violin soloist Soojin Han play Chopin’s “Nocturne No.20 in C# minor” in August 2019. She’s playing on a 1666 Stradivarius:

It sounds beautiful.

Chopin composed the piece in 1830, but it was published in 1875, 26 years after his death. It was featured in the movie “The Pianist” in 2002.

Monday Wake Up Call – Messaging Edition, November 8, 2021

The Daily Escape:

Catskill Mountains and Hudson River from Rhinebeck, NY – October photo by hikingfordonuts

Wrongo on Sunday pointed out that polling shows that only 30% of Americans think the US is on the right track, despite tons of good economic news. The poll was by NBC just before the November elections. It showed that 70% thought the US is moving in the wrong direction. It also showed Biden’s job performance approval rating at 42%, a sharp drop from 49% in August and 53 % in April.

In addition to the great jobs report, the record stock market, and a booming economy, in less than a year, Biden has withdrawn forces from Afghanistan and passed a substantial Infrastructure Bill. These are two Trump priorities that he couldn’t accomplish during his four-year administration.

The Infrastructure Bill is an unambiguous case in which Biden succeeded where Trump failed. You may think that the Afghanistan exit was messy, but both Biden and Trump were on that same page, and now, we’re out with minimal casualties.

So, what’s the disconnect between Biden’s performance and perception of his performance? It’s that Democrats have a huge messaging problem. Don Draper suggested that when you don’t like what’s being said, you should change the conversation.

From Diane Feldman: (emphasis by Wrongo)

“Most people want to feel safe in their communities, have health care when they need it, and have the opportunity for economic advancement for themselves and their children. Wanting those things is not very divisive along political lines nor by race, class, or gender….Voters are more likely to trust someone who articulates the goals and connects the policies to them than someone who argues the details of a particular policy or spending level. While there are differences between Democratic progressives and moderates on policy, most voters really don’t engage with those.”

It’s questionable if the Democrats could have pushed an upbeat, optimistic message in the election while they were also insisting that America urgently needed funding for social policies. That contradiction may be worth them exploring in more depth.

Virginia’s governor-elect Youngkin demonstrated that Republicans who use identity politics without embracing Trump’s extremist rhetoric can be highly competitive, including in solidly Blue states like New Jersey. And it’s worrying that Dems seem to believe that Youngkin was an extremist posing as a suburban dad (he is), who MSNBC’s Joy Reid said incited “white backlash” by exploiting “fake” and “imaginary” fears about the teaching of “critical race theory” (CRT) in public schools.

But that doesn’t explain the inroads Youngkin made in Blue suburbs. Voters usually consider education to be an important issue. They tend to trust Democrats to handle it better than Republicans. But, according to one Virginia poll the week before the election, Youngkin led McAuliffe by 3% among likely voters, but by 15% among K–12 parents.

So, like it or not, parental views about CRT and local control of public education were a real thing to Virginia voters.

Democrats must develop a plan for how they can avoid further political losses when Republicans across the country emulate Youngkin’s strategy. Here’s The Atlantic’s Yascha Mounk: (emphasis by Wrongo)

“For anybody who cares about making sure that Donald Trump does not become the 47th president of the United States, it is crucial that Democrats avoid repeating the mistakes that just put a Republican in Virginia’s governor’s mansion. It is impossible to win elections by telling voters that their concerns are imaginary. If Democrats keep doing so, they will keep losing.”

Democrats are led by a group of geriatrics who no longer are able to communicate. They have no real social media skills or traditional cable media machine (MSNBC isn’t the answer) to create messaging that resonates. Sadly, the traditional media is biased against them. If you doubt that, read the sub-headlines on Saturday’s front page of the NYT:

For the NYT, a Democrat win isn’t really a win. Democrats need to be crafting winning narratives. The only way that will happen is through ongoing, targeted, year-round campaigns. Not simply more speeches by geriatrics from behind podiums.

There are Democrats and Democrat-leaning voters out there. But in Red areas, they are demoralized and are sometimes hiding in plain sight. They think they are alone. Democrats have to show these demoralized Americans they are not alone, assuming the Party expects them to turn out and challenge the looming conservative majority.

Time for Democrats to wake up! Unless the messaging changes, the endgame is that Democratic voters will continue to sort into the most populated states, and Republicans will gain a permanent supermajority in the Senate. If current trends continue, in 2040 half of the US population will live in eight states.

To help them wake up, listen to Gil Scott-Heron’s “Pieces of a Man” from his 1974 album “The Revolution Will Not Be Televised”:

Sample Lyric:

I saw my daddy greet the mailman
And I heard the mailman say
“Now don’t you take this letter to heart now, Jimmy
‘Cause they’ve laid off nine others today”
But he didn’t know what he was saying
He could hardly understand
That he was only talking to Pieces of a man

Did Fake News Swing the Election?

This from Paul Horner:

I think Donald Trump is in the White House because of me.

Who is Paul Horner? He is the leader of a fake news empire, including his ABCnews.com.co site that The WaPo wrote about today:

Paul Horner, the 38-year-old impresario of a Facebook fake-news empire, has made his living off viral news hoaxes for several years. He has twice convinced the Internet that he’s British graffiti artist Banksy; he also published the very viral, very fake news of a Yelp vs. “South Park” lawsuit last year.

But he really hit his stride in the 2016 presidential election. From WaPo:

In March, Donald Trump’s son Eric and his then-campaign manager, Corey Lewandowski, tweeted links to one of Horner’s faux-articles. His stories have also appeared as news on Google:

He also pushed a story that Trump protesters were paid by Democrats. Even Trump on the campaign trail, said it was true. Here is the story behind the story by Horner:

My sites were picked up by Trump supporters all the time. I think Trump is in the White House because of me. His followers don’t fact-check anything — they’ll post everything, believe anything. His campaign manager posted my story about a protester getting paid $3,500 as fact. Like, I made that up. I posted a fake ad on Craigslist.

Horner is correct. Here is (then) Trump Campaign Manager Lewandowski tweeting it:

WaPo asks Horner, why do his stories go so viral?

Honestly, people are definitely dumber. They just keep passing stuff around. Nobody fact-checks anything anymore — I mean, that’s how Trump got elected. He just said whatever he wanted, and people believed everything, and when the things he said turned out not to be true, people didn’t care because they’d already accepted it. It’s real scary. I’ve never seen anything like it

Real news is so boring. Fake news is so compelling.

Despite Horner’s “dumber people” comments, satire should not need to be fact- checked by the reader to determine that it is satire, not false news. When Horner writes a purported news story reporting that a protester was paid thousands to protest at a Trump rally, that story presented itself as news, not satire. It also generates revenue for him while providing ammunition for Trump supporters.

NPR reported yesterday on how Facebook reviews news sites that post on their platform. They said that FB:

Turned to the consulting firm Accenture to put together a dedicated team of subcontractors. Sources say the team is now several thousand people, with some of the largest offices in Manila…and Warsaw.

Ok, outsourcing isn’t necessarily good or evil, but NPR also reported that:

Current and former employees of Facebook say that they’ve observed these subcontractors in action; that they are told to go fast — very fast; that they’re evaluated on speed; and that on average, a worker makes a decision about a piece of flagged content once every 10 seconds.

The 10 second rule means that a worker on an eight-hour shift, at the rate of one post per 10 seconds, means that they’re clearing 2,880 posts a day per person. How do you evaluate something as fake news in 10 seconds, particularly when you don’t even live in the US?

There’s another huge barrier: The subcontractors typically don’t get to see the full story, because the messages are truncated. Therefore, no one can really evaluate a particular story’s context.

This is America in the 21st Century. How can people develop good bullshit detectors, when the platform that 1.7 billion people worldwide subscribe to, can’t be serious about checking to see if something posted is true?

We are in an era where facts are increasingly irrelevant.

The solution is to fund independent social media organizations that really fact check BS statements. And then, reach out to counter the faux that easily-manipulated individuals want to believe. Their fact-checking will have to be part of social media, since that is what people who live mostly on social media understand. Next, treat them with respect, and work hard to relieve their underlying anxieties.

Consider Obama’s last press conference: He treated the reporters well, and they were respectful of him. He paid homage to the death of the respected newsperson, Gwen Ifill, including thanking her for holding his feet to the fire.

That’s the kind of presidential temperament we need.

Won’t Get Fooled Again

Wrongo and Ms. Right watched the”60 Minutes” Trump interview on Sunday. Basically, it was a low-information session, long on atmosphere and short on what is likely to happen in the first 100 days of Trumptopia.

There were hints that low information may be emblematic of the future relationship between the press and the new administration. In the interview, there was this: (emphasis by the Wrongologist)

Lesley Stahl:…A lot of people are afraid. They’re really afraid. African Americans think there’s a target on their back. Muslims are terrified.

Donald Trump: I think it’s horrible if that’s happening. I think it’s built up by the press because, frankly, they’ll take every single little incident that they can find in this country…and they’ll make into an event because that’s the way the press is.

More press paranoia by the Donald-elect. To think of the media as liars destroys one of the only protections we have for our democracy.

And Fortune Magazine, not exactly a haven for lefty journalists, said this:

What does that future look like? It looks like a pitched battle between a man who made his own media rules and rode them to victory, and a traditional press that has lost much of its power.

It seems obvious that President-elect Trump’s relationship with the press could be more contentious than even that of Richard Nixon.

Trump’s spokesperson, Hope Hicks, had to go out of her way to reassure the media that Trump was planning to operate a normal press “pool,” in which the president travels with reporters who share their news reports with others. The press is concerned, since they were not permitted to travel with Trump during the campaign.

But the media holding the Trump administration’s feet to the fire was is made very difficult by Trump’s points about social media in the “60 Minutes” interview: (brackets and emphasis by the Wrongologist)

Lesley Stahl: But are you going to be tweeting [about] whatever you’re upset about…when you’re president?

Donald Trump: So it’s a modern form of communication, between Face– you know, Facebook and Twitter and I guess Instagram, I have 28 million people. 28 million people—

Taken together, the major network and cable TV outlets account for 26.5 million viewers.

So, Trump has the ability to talk directly to more people than the networks. During the campaign, Trump took advantage of that to spread both accurate (and inaccurate) information that helped his cause. In effect, the Trumpets were using the media equivalent of modern military technology while the mainstream media (and the Clinton campaign) used tanks and bayonets.

Going forward, what will happen when Trump, who has continued to attack the motives of the press, has to deal with them as president? Will Breitbart News and Fox get preferential treatment while the New York Times and the Washington Post are left scrambling for the scraps they leave behind?

And if that happens, who is in a position to stop him? In 2016 and going forward, how will you find out what is really going on in the world?

And think about the parallels to the GW Bush presidency: Pence has the operations role. This could very well turn into another Cheney Administration, where Pence actually runs the government in the background while Trump soaks up all the attention playing Mister President on Twitter and for the cameras.

The parallels are frightening. Fortune has this vision of the future:

A weakened and increasingly marginalized traditional media, fighting with the tools of a previous era, surrounded by more nimble adversaries who know how to use social platforms for their own ends, and a president who is actively hostile to the traditional press. Not that long ago, it probably felt like things couldn’t get any worse for the media—but they just did.

Let’s not lose hope completely. Why? This administration will enter office with close to zero credibility with the press. Think about how few newspapers endorsed Trump.

Second, the media remembers its failures to follow the facts during the Bush administration. So, the fear of being called unpatriotic as those few in the media were when they spoke out against Bush’s Iraq policy, will be tempered by the press’s memory of their complicity in Iraq War.

Finally, blogs and social media can work both ways. They may have helped elect Trump, but social media in particular will not allow Trump to operate unchallenged.

That challenge will force the MSM to follow stories in a way that didn’t happen in the GW Bush administration.

RIP Tom Hayden

Tom Hayden died on Monday. Like Bob Dylan, Nixon, Robert Kennedy, MLK and many others, Hayden was a part of inventing the 1960s as we remember them. He was best known as an anti-Vietnam War activist, but he was active in the Civil Rights movement and in other social causes.

In 1961, he joined the Freedom Riders, challenging Southern authorities who refused to enforce the Supreme Court’s rulings banning segregation on public buses. He was beaten for his efforts in Mississippi and then jailed in Georgia. Hayden was the first president of Students for a Democratic Society (SDS), a university-based student activist movement, started in 1962.

In 1968, Hayden helped plan the antiwar protests in Chicago that targeted the Democratic National Convention. Police officers clashed with thousands of demonstrators, injuring hundreds in a televised spectacle that a national commission later called a police riot. Yet, Hayden and others were charged by federal officials with inciting riot and conspiracy.

The resulting Chicago Seven trial was a classic confrontation between Abbie Hoffman and the other defendants and Judge Julius Hoffman (no relation), marked by insults, outbursts and contempt citations. The demonstration that led to the Chicago Police riot and the trial, is remembered for Mayor Richard Daly saying these infamous words:

Gentlemen, let’s get this straight. The policeman isn’t there to create disorder, the policeman is there to preserve disorder.

In 1973, Hayden married Jane Fonda, went to Hanoi and escorted a few American prisoners of war home from Vietnam. Later, he won a seat in the California Legislature in Sacramento in 1982, and served as an assemblyman and as a state senator, for a total of 18 years.

Last April, he explained why he was switching his vote from Bernie Sanders to Hillary Clinton in the California Democratic primary:

There are two Hillary Clintons. First, the early feminist, champion of children’s rights, and chair of the Children’s Defense Fund; and second, the Hillary who has grown more hawkish and prone to seeking “win-win” solutions with corporate America…

Hayden went on to say:

I wish our primary could focus more on ending wars and ending regime change too, issues where Bernie is more dovish and Hillary still harbors an inner hawk. Both Bernie and Hillary call for “destroying” ISIS, whatever that might mean—but it certainly means we are moving into yet another “war presidency”…

Hayden closed with this point: (emphasis by the Wrongologist)

So here we are, at the end of one generation on the left and the rise of another…We still need the organizing of a united front of equals to prevail against the Republicans….It’s up to all of us.

Hayden was a member of the Silent Generation, yet he willingly passed the activist torch to the current progressive political movement headed by Millennials, based less in marching and demonstrating, and more in social media, as the means of organizing support and expressing their activism. We saw this clearly with the Bernie campaign, where most of Bernie’s communication took place via social media.

We saw it in the aborted Occupy movement as well.

Trump has used social media to build a huge following. Now he is running a nightly newscast on Facebook. The first “broadcast” looked like a live TV newscast. There was a news scroll at the bottom of the screen, and there was also a button for donating to Trump’s campaign.

And this isn’t only an American process. In Hong Kong one year ago, as protesters fought against a proposed electoral rule change by Beijing, social media, and technology more broadly, were key to spreading the message that was heard not just by protesters, but around the world. Even those not attending were involved, showing solidarity with the protest was as simple as sharing an image of a yellow umbrella on Facebook, Instagram and Twitter.

Back to Hayden: Our society hasn’t paid much attention to the political activists of the 1960s in a long time. Groups like the Moral Monday movement are using a hybrid of the old civil rights strategy with large demonstrations in cities, backed by social media to organize public opinion, and drive turnout at their events.

Many in Hayden’s generation of civil rights and anti-war activists took on issues that divided America. The new progressive movement is now taking on those same issues all over again in a still-divided America.

The world of the 1960s and 1970s is far enough in the past that these activists who were young adults then, are now dying. But, our 2016 political landscape shows that we have yet to come to terms with that period in our culture.

The same problems exist. Let’s hope that this new generation of activists will be more effective in solving them.

The Wrongologist

Geopolitics, Power and Political Economy

Tag: Social Media