Monday Wake Up Call – Messaging Edition, November 8, 2021

The Daily Escape:

Catskill Mountains and Hudson River from Rhinebeck, NY – October photo by hikingfordonuts

Wrongo on Sunday pointed out that polling shows that only 30% of Americans think the US is on the right track, despite tons of good economic news. The poll was by NBC just before the November elections. It showed that 70% thought the US is moving in the wrong direction. It also showed Biden’s job performance approval rating at 42%, a sharp drop from 49% in August and 53 % in April.

In addition to the great jobs report, the record stock market, and a booming economy, in less than a year, Biden has withdrawn forces from Afghanistan and passed a substantial Infrastructure Bill. These are two Trump priorities that he couldn’t accomplish during his four-year administration.

The Infrastructure Bill is an unambiguous case in which Biden succeeded where Trump failed. You may think that the Afghanistan exit was messy, but both Biden and Trump were on that same page, and now, we’re out with minimal casualties.

So, what’s the disconnect between Biden’s performance and perception of his performance? It’s that Democrats have a huge messaging problem. Don Draper suggested that when you don’t like what’s being said, you should change the conversation.

From Diane Feldman: (emphasis by Wrongo)

“Most people want to feel safe in their communities, have health care when they need it, and have the opportunity for economic advancement for themselves and their children. Wanting those things is not very divisive along political lines nor by race, class, or gender….Voters are more likely to trust someone who articulates the goals and connects the policies to them than someone who argues the details of a particular policy or spending level. While there are differences between Democratic progressives and moderates on policy, most voters really don’t engage with those.”

It’s questionable if the Democrats could have pushed an upbeat, optimistic message in the election while they were also insisting that America urgently needed funding for social policies. That contradiction may be worth them exploring in more depth.

Virginia’s governor-elect Youngkin demonstrated that Republicans who use identity politics without embracing Trump’s extremist rhetoric can be highly competitive, including in solidly Blue states like New Jersey. And it’s worrying that Dems seem to believe that Youngkin was an extremist posing as a suburban dad (he is), who MSNBC’s Joy Reid said incited “white backlash” by exploiting “fake” and “imaginary” fears about the teaching of “critical race theory” (CRT) in public schools.

But that doesn’t explain the inroads Youngkin made in Blue suburbs. Voters usually consider education to be an important issue. They tend to trust Democrats to handle it better than Republicans. But, according to one Virginia poll the week before the election, Youngkin led McAuliffe by 3% among likely voters, but by 15% among K–12 parents.

So, like it or not, parental views about CRT and local control of public education were a real thing to Virginia voters.

Democrats must develop a plan for how they can avoid further political losses when Republicans across the country emulate Youngkin’s strategy. Here’s The Atlantic’s Yascha Mounk: (emphasis by Wrongo)

“For anybody who cares about making sure that Donald Trump does not become the 47th president of the United States, it is crucial that Democrats avoid repeating the mistakes that just put a Republican in Virginia’s governor’s mansion. It is impossible to win elections by telling voters that their concerns are imaginary. If Democrats keep doing so, they will keep losing.”

Democrats are led by a group of geriatrics who no longer are able to communicate. They have no real social media skills or traditional cable media machine (MSNBC isn’t the answer) to create messaging that resonates. Sadly, the traditional media is biased against them. If you doubt that, read the sub-headlines on Saturday’s front page of the NYT:

For the NYT, a Democrat win isn’t really a win. Democrats need to be crafting winning narratives. The only way that will happen is through ongoing, targeted, year-round campaigns. Not simply more speeches by geriatrics from behind podiums.

There are Democrats and Democrat-leaning voters out there. But in Red areas, they are demoralized and are sometimes hiding in plain sight. They think they are alone. Democrats have to show these demoralized Americans they are not alone, assuming the Party expects them to turn out and challenge the looming conservative majority.

Time for Democrats to wake up! Unless the messaging changes, the endgame is that Democratic voters will continue to sort into the most populated states, and Republicans will gain a permanent supermajority in the Senate. If current trends continue, in 2040 half of the US population will live in eight states.

To help them wake up, listen to Gil Scott-Heron’s “Pieces of a Man” from his 1974 album “The Revolution Will Not Be Televised”:

Sample Lyric:

I saw my daddy greet the mailman
And I heard the mailman say
“Now don’t you take this letter to heart now, Jimmy
‘Cause they’ve laid off nine others today”
But he didn’t know what he was saying
He could hardly understand
That he was only talking to Pieces of a man

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terence mckenna

The problem Democrats have with messaging is that there is no “Democrat” who represents all of them. Republicans want nothing so messaging is easy. But for Dems, we have folks concerned about the environment, about the working classes and about race among other things.

They share lots of ideas but they each want to get something for their constituencies.

And race especially is vexing. For those who represent black voters, they got nothing. Should they (black voters) applaud? This was a piece from a year ago re lynching etc: https://onbeing.org/programs/bryan-stevenson-finding-the-courage-for-whats-redemptive/

And then we have the media. Most may be liberal in spirit but they present the news honestly, if with too much excitement. The conservative media, which grabs 40% of the nation, has not such commitment to truth.

So Afghanistan was presented as a Biden disaster (when it really showed that we could execute the plan). And the march to the recent infrastructure bill was examined the way a doctor might examine a corpse.

So i see no easy way to message successfully.