The Wrongologist

The Daily Escape:

If you’re planning on being a part of the resistance, you need to start from having a few ideas about what went wrong and why in 2024.

Plenty of people have ideas about what we should be doing next. Rachael Bitecofer’s latest “Identity Politics and Microtargeting Killed The Party’s Brand” raises a great concern expressed by many Democrats, that the Party no longer identifies with the working class, and the working class isn’t who it used to be. It’s much bigger and much more diverse.

Bitecofer’s big idea is that the culture wars were the prime driver of the 2024 election. The culture wars were created after the era of Individual Freedom that arose in the 1950s and 1960s. The Democratic Party had morphed into an alliance, merging a Party of liberal Whites and racist White Southerners into one big coalition that by staying together, dominated Congress for decades.

By the 1960s, the activism of MLK. Jr and thousands of other civil rights activists forced the Democratic Party to choose: Either preserve their large coalition or end segregation. After the assassination of JFK, LBJ sided with civil rights for Blacks signing both the Civil Rights Act of 1964 and the Voting Rights Acts of 1965. In doing so, this set off the realignment that would lead to total domination of the South by the Republican Party a few decades later.

Nixon’s Southern Strategy recognized that white Southern conservatives were there for the taking, and they took them. Meanwhile, the Democrats began to absorb liberal Republicans, predominantly in the North East and West Coast. Ideological liberals became Democrats and ideological conservatives became Republicans. And the today’s 270 Electoral College map dominated by the handful of swing states became the norm for success in American presidential elections.

From Bitecofer:

“In building their new multi-racial coalition Democrats…turned to something called identity politics. Identity politics is…based on a particular identity, such as ethnicity, race, nationality, religion, denomination, gender, sexual orientation, social background, caste, and social class….as the new Democratic Party became a multi-racial coalition hyper-focused on gaining civil rights for marginalized groups…”

This chart represents the outcome of Democrats following a microtargeting strategy for the past 30+ years:

This one graph tells us exactly why Democrats lost. First and foremost, it tells us that the Democratic Party is a brand “that stands up for marginalized groups.”

Let’s focus on the time window on the graph. As you can see, the Democrats used to have a massive advantage with the working class which began to erode around the time of the Reagan Revolution and round two of Nixon’s Southern strategy. Please keep in mind, the erosion also corresponds with the diversification of America both in terms of ethnicity and gender and reflects in part the backlash to civil rights.

From Bitecofer about the working class:

“Donald Trump just accomplished the same thing by focusing most of his ads on scary trans people and the data don’t lie, millions of ads repeating the sex changes for prisoners broke through.”

More: (emphasis by Wrongo)

“Now, that’s a great brand to have if you’re…an ideological liberal who cares deeply about the rights of the powerless!! The issue is just about a quarter of the electorate is liberal and psychologically predisposed to care about marginalized groups. The rest of the electorate doesn’t get the warm fuzzies we get from marginalized groups, because most humans are hardwired to prefer in groups over out groups and Republican strategists have exploited this expertly.”

Bitecofer argues that what matters for marginalized groups is policy, and that policy only comes from power. The way to represent marginalized groups is by wielding the power to represent them in majorities, not by identity politics in campaigns.

Bitecofer’s central point is that working class voters no longer primarily vote on economics. They did at one time, but those days were done as soon as cultural issues emerged and segregation was ended by the federal government. Here’s how the working class has grown and diversified over the last few decades:

Can the GOP, a Party financed by industry and bankers, permanently “represent the working class”? Maybe so, if the GOP can keep them distracted enough from the economic warfare they are conducting against them by leveraging grievance politics as a backlash to the Dem’s identity politics strategy.

Bitecofer closes with this:

“If we are lucky enough to get another election in this country, the messaging must focus on telling America the story of what happened to all their money, their rural communities, their paychecks, and their health under Republican Party governance.”

A prime part of the coming resistance is to return the GOP Party back to being at war with working America.