The Wrongologist

The Daily Escape:

Sunrise, Todd, NC – January 2024 photo by Starr Henderson

Wrongo had no intention of writing about the Right-wing’s meltdown on the internet about Taylor Swift and Travis Kelce. You know, the mega pop star and the star NFL football player? They’ve become a couple right before America’s eyes over the past few months. David Letterman called it:

“…a lovely thing.” He said Swift is “…a glowing, bright light of goodness in the world…”

The couple’s deepening friendship seems to be just fine if you ask mainstream America, but the Right hate the idea. They say the couple’s relationship has been fabricated for ratings and political advantage.

Their latest conspiracy is that NFL games were fixed to ensure that the Kansas City Chiefs (Kelce’s team) would appear in the Super Bowl. Their reasoning is that Swift supports the reelection of Joe Biden (she endorsed him in 2020). And since she has been conspicuously attending many of the Chiefs’ games this year, she will have a huge platform for endorsing Biden, perhaps at halftime in the Super Bowl.

Conservatives are afraid of her influence, because Swift represents a constituency that the GOP is losing big time: Young women. Scott Shapiro of Yale Law School said it succinctly:

A few bullet points about Taylor Swift’s influence:

• A survey by Morning Consult said 53% of American adults are Swift devotees. There are almost as many men as women, almost as many Republicans as Democrats. And they include baby boomers, millennials, Gen Xers and young adults from Gen Z.
• An analysis of Google Trends data for 2023 found that Swift had dominated Google searches more than anyone (including Trump).
• She was Newsweek magazine’s “Person of the Year.” She has more than 500 million social media followers worldwide, 279 million on Instagram alone.
• Last year, in a single Instagram post, Swift suggested that her fans register to vote and directed them to the nonpartisan nonprofit Vote.org. According to the organization, that single post brought in more than 35,000 registrations.

Trump sources, meanwhile, told Rolling Stone that they intend to declare a “holy war” on Swift to undercut her influence. The idea that Taylor Swift, Joe Biden, Travis Kelce, and the NFL, (whose teams are mostly owned by Trump supporters), rigged the Super Bowl to defeat Trump is absurd. From Dan Pfeiffer:

“…there is something notable about the Right Wing picking a fight with America’s most popular singer, one of its most popular athletes, and the most popular sport by far on the occasion of what will be the most watched television event of the year.”

More: (emphasis by Wrongo)

“At their core, most political campaigns boil down to trying to label the other side as outside of the American mainstream…..Typically, Republicans have been more aggressive in these efforts. When you are on the wrong side of the most important issues, the only option is to “otherize” your opponent…..But those days are no longer. Republicans are on the wrong side of public opinion and backing themselves into a corner by picking some truly bizarre fights.”

Still more: (brackets by Wrongo)

“What ties baseball, football, Bud Light, [and] Taylor Swift…together is that they are all things that appeal to a majority of Americans. They are…well-respected brands, and beloved by millions. They are quintessentially a part of the fabric of American life.”

Swift is by far the world’s most popular and successful entertainer. Travis Kelce is well-known to football fans, and the NFL is the most dominant source of entertainment in America. According to the Sports Business Journal, 93 of the 100 most watched television programs of 2023 were NFL games.

More from Pfeiffer:

“To put this in perspective, 56 million people watched the San Francisco 49ers beat the Detroit Lions on Sunday night and a little more than 2 million people watch Sean Hannity on a nightly basis.”

When the history of the MAGA cult is written, it will note that despite Trump, it was a decentralized movement. Instead of centralized leadership, theirs was distributed among various wingnut social media influencers, all of which orbit around Trump.

There is nothing new about this, we’ve always had political conspiracy theories. Wrongologist reader Terry McK reminded us that his dad received pamphlets from the John Birch Society, who are described as ultraconservative, far-right, extremist, and fringe by the Southern Poverty Law Center. Birchers are still around, enjoying a resurgence since the 2010s.

One difference is how frictionless communication is today. It used to be that the Klan, the Birchers and Ufologists had to pass around dogeared mimeographed manifestos in person or by mail, and they looked as crazy as their pamphlet’s contents. But today, any whack job can spew their bigfoot, contrails (or Taylor) information via social media and it will look legit.

And that includes social media pros who are members of the Republican Party.

Wrongo has heard friends and family members complain about how much time television devotes to Swift when she attends Chief games. An analysis of the Chiefs playoff game last Sunday showed Taylor Swift was on screen for 24 seconds out of a 3 hour and 45 minute broadcast. It’s doubtful that constitutes over exposure or “ruining the NFL“.

It’s possible to laugh at the Republicans about the Taylor Swift thing. But, it’s also symptomatic of a dangerous, growing instability that holds a huge chunk of America. For these people, the entire world has become some enormous, fantastically complex conspiracy aimed at them and EVERYTHING is evidence of it. Nothing is fringe and nothing, no matter how bizarre, is taken at face value.

This is what they hate:

The Swift/Kelce relationship contrasts the couple’s “bright light of goodness” and the ugliness of what Trump’s MAGA movement represents to the US. The difference couldn’t be more stark. The right sees it through their lens and recoils. Swift’s good-girl image and her new and seemingly committed relationship is damaging the Right in America.

Here’s the last word from Pfeiffer:

“…having a bizarre meltdown over Taylor Swift, Travis Kelce, and the Super Bowl is fucking weird and Americans don’t elect fucking weirdos….The Right picking fights with Bud Light is weird. Their opposition to vaccines (which is why they hate Kelce) is weird….The fact that the Right focuses on all of the wrong and weirdest things makes them unrelatable to most people.”

Wrongo doesn’t have many Taylor Swift songs on his many playlists. He isn’t a fan of the Kansas City Chiefs. But the Right’s obsession with tearing them down has made him like both.